About Me
I'm known as "The Copy Ninja" because I'm a black belt in the art of Kick Ass Copywriting. Forget the pen—the computer keyboard is my mightiest weapon. My mission: to fight evil and change the Web with more effective copy.
No other copywriter's career has been completely interactive which means I understand how truly different writing for the Web is from writing for print or broadcast mediums. (No, you can't just post a print brochure on your Web site.)
No one else understands the way I do how user behavior, graphic design, site functionality, search engine optimization (SEO), and site architecture influence a Web site's copy and ultimately, the site's effectiveness. Good copy means accounting for all those elements as well as balancing the client's needs with the end user's perspective in order to generate the desired action.
I have 10 years of experience, writing for:
- Web sites
- Banner ads
- Landing pages
- Paid search ads
- RSS news feeds
- Press releases
- Company blogs and more...
Read recommendations for me on LinkedIn.
Download My Resume
Click the image at left to view my resume (.pdf format). References are available upon request.
View My Portfolio
Click the image at left to see examples of my writing (.pdf format, 8.3MB). Zoom in on any page in order to read the copy.
Links
Click on the links below to view some of the Web sites I've worked on. NOTE: Because these sites are live, some (or even all) content may have either changed or been removed since I worked on them.
www.vvsol.com
www.QuickenLoans.com
www.RockFinancial.com
Careers.QuickenLoans.com
www.WhatsTheDIFF.com
www.Quizzle.com
www.ClevelandPlus.com
IdeaCast.net
www.TheMobilityResource.com
Other clients have included:
Ford
Chrysler
PNC Bank
Things Remembered
Internet Services Group of Florida
Serta
ADT