About Me
I'm known as "The Copy Ninja" because I'm a black belt in the art of Kick Ass Copywriting. Forget the pen—the computer keyboard is my mightiest weapon. My mission: to fight evil and change the Web with effective copy.
No other copywriter's career has been completely interactive which means I understand how truly different writing for the Web is from writing for print or broadcast mediums. (No, you can't just post a print brochure on your Web site.) I do things right because I understand how user behavior, site functionality, search engine optimization (SEO), and site architecture inherently influence a Web site's copy and ultimately, the site's effectiveness. Good copy means balancing the client's needs with the end user's perspective in order to generate the desired action.
I have 10 years of experience, writing for all types of audiences and all manner of online advertising including:
- Web sites
- Banner ads
- RSS news feeds
- Landing pages
- Paid search ads
- Company blogs and more...
View my profile and read recommendations on LinkedIn:
Download My Resume

Click the image at left to view my resume (.pdf format). References are available upon request.
View My Portfolio

Click the image at left to see examples of my writing (.pdf format, 9.7MB). Zoom in on any page in order to read the copy.
Links
Click on the links below to view some of the Web sites I've worked on. NOTE: Because these sites are live, some (or even all) content may have changed since I worked on them.
www.QuickenLoans.com
www.RockFinancial.com
Careers.QuickenLoans.com
www.WhatsTheDIFF.com
www.Quizzle.com
www.ClevelandPlus.com
IdeaCast.net
www.TheMobilityResource.com
Other past clients have included:
Ford
PNC Bank
Things Remembered
Serta
ADT
Chrysler
